How to master Mobile Marketing?
What’s the first thing you do after waking up?
According to Deloitte, 90% of people begin their day with a phone in hand. What’s more, approx. 70% of the time we spend on the Internet, we use mobiles.
Indeed, this tendency will increase and businesses around the world apply the mobile-first approach, thinking it will pay-off. And they are right.
Mobile marketing is a must both for online and brick-and-mortar stores:
- The total number of mobile phone users worldwide from 2015 to 2018 has been increasing, with 4.1 billion in 2015, 4.3 billion in 2016, 4.43 billion in 2017, 4.57 billion in 2018, and an expected 5+ billion by 2019.
- 80% of smartphone users are more likely to purchase from companies whose mobile sites or apps help them easily find answers to their questions.
- Mobile optimization matters. After having a negative experience on mobile, 62% of people won’t purchase from you in the future (Source).
What exactly is mobile marketing?
Mobile marketing is a digital marketing strategy aimed at engaging a targeted audience browsing the Internet on mobiles, tablets, or other electronic devices.
That means all the marketing communication has to be adjusted to specific, mobile criteria, like smaller, optimized images; bigger, easily clickable buttons, and possibly short conversion journey. If you don’t do it, sooner or later you will get stuck in the dust of your competitors.
Fortunately, mobile optimization is easier than you think. Thanks to Marketing Automation technology you can create a seamless customer experience. It perfectly serves as a one-source database, where you can manage SMS campaigns, create your own CTA buttons, run multiple tests, and many more.
What are the most important elements of mobile marketing strategy?
Optimizing website for mobile users
Before you encourage your audience to make use of their mobiles while visiting your site, you have to adjust it to their needs.
If your page is based on WordPress the mobile optimization will be simple: install one of the following plugins:
- WordPress Mobile Pack
- WP Mobile Detector
- Max Mega Menu
Add it to your WP administration panel and that’s all! You are mobile friendly.
Creating snackable content
Thinking about going mobile, you have to change the way you communicate.
Your users always keep their mobiles nearby and check frequently. Their Internet activity peaks in the morning and evening, which means they consume the content while their commute, they’ve got specific intent in mind and want quickly check that thing before coming home.
They expect snackable, simple content. It has to be easy for scanning on the tiny screen, quick to get all necessary info, and leave. In practice that means you need to be concrete, and above all make amazing, catchy headlines.
Joanna, from Copyhackers, summarized the need for content optimization these words:
Joanna Wiebe, Copyhackers
Desktop experiences teach us to be remarkably more patient users than touchscreen interfaces do. This creates a harsh reality for copywriting for mobile ecommerce sites: you’ve got even antsier users with even itchier trigger-fingers, and it’s your job to try to give them what they want from your brand ASAP.
Start sending SMS campaign
Mobile marketing requires some limitations from your site but also it gives one huge advantage, any other approach can offer: It’s SMS Campaign. The average open rate of SMS campaign is 98%!
And you can achieve it with 0 graphics and plain text message.
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Using QR Codes
QR Codes entails Quick Response Code are those little barcode-like squares that
What’s amazing, they enable mixing both online and offline activities, and
Below, check the best examples of using QR codes in mobile marketing. You can create QR Codes for mobile marketing using tools available online.
Creating your own mobile app
Nowadays mobile apps are an integral part of the mobile marketing strategy.
Users find mobile applications as a very comfortable solution above all benefits, this can be used any time of the day, from any location and it requires only Internet access, which is a standard service for smartphones users.
It allows to communicate with others, go shopping not leaving the comfy couch, booking a
However mobile apps are everywhere and creating a competitive one might be challenging, this project is worth a hassle!
Don’t give up. Better let us inspire you by our favorites examples of perfect, user-friendly apps:
- Disney provides mobile app users with truly omnichannel experience: you can book a trip to Disney Parks, use the app as a key to your hotel room or storage all pics taken with Disney characters during the tour.
- Starbucks created a perfect user-friendly app. Coffee lovers can get a free rewards card that to use whenever they make a purchase, check and reload their profile by mobile, Starbucks website or brick-and-mortar store.
You don’t need to invest a tonne of money, hire a developer, or learn how to code to make an app for your business, either. Using app builders like AppInstitute – you can make an app without writing a single line of code. AppInstitute offers a drag-and-drop app creator platform with templates for a wide range of business types. Similar to the likes of Squarespace and Wix, AppInstitute offers a range of subscription plans based on your requirements.
Don’t forget about the Social Media users
Jay Baer, a New York Times best-selling author said that Content is fire, Social media is
And the whole marketing world got excited about his words.
If you are not convinced, think: how many times did you check your Facebook or Instagram today? And when was the last time you entered these profiles from PC?
Yep, an enormous part of traffic on social media comes from mobile devices. Engaging mobile users on your company social media profiles is as much important as all points discussed above.