How to Design Your Ecommerce Site for More Conversions
E-commerce sites are a necessity for any business in today’s marketplace. However, with the increased use of shopping online comes a higher demand for quality web design and functionality to ensure customer satisfaction.
These days, it’s not enough to have an e-commerce site that is easy to navigate or has great products; you need one that also converts visitors into buyers. To do this successfully, your website needs to be designed with the customer experience in mind and follow best practices when it comes to conversion optimization.
In this article, I’ll show you how you can do all of this. Keep reading to find out more.
Design your store’s look and feel for a specific type of customer
To design your site for maximum conversions, you need to know who your target customer is. Designing a site layout and typography that appeal to the target customer’s emotional side as well as their shopping habits will be essential in converting visitors into customers.
Branding tools like logo, color scheme, brand guidelines, and typography should reflect the target customer in terms of their style, mood, and personality.
If your target customer is a creative-thinking extrovert who loves shiny objects, designing your site with lots of white space, bold imagery and large text will get them excited to buy.
On the other hand, if you are selling premium quality furniture to a more conservative customer, the typography and color scheme of your site will need to reflect that.
Don’t ask for too much information at once
When designing your eCommerce site it’s important not to confuse or overwhelm visitors with difficult forms and unnecessary requests for information.
Be clear upfront about what information is required when designing your site. Making your eCommerce customers feel safe and secure in their purchases will reduce the number of abandoned carts and increase completed sales.
Avoid asking unnecessary questions (which could include questions such as age, job title, and marital status) when designing your site’s checkout process, if they are not needed.
Instead, ask only what is required for your customers to feel comfortable about their purchase.
When designing an eCommerce website, it’s important to make the site’s structure easy to navigate for both new and returning customers.
To accomplish this, you should aim to simplify your main navigation menu, place your search function above the fold, and limit the number of individual product pages.
By simplifying your navigation menu, you are putting the focus on the most important products, services or actions that you want your customers to take.
Lastly, limiting the number of individual product pages allows users to find what they’re looking for without having to search through a large selection of pages.
The same design principles apply when starting a blog, an eCommerce store, or anything in between. By designing your site with simplicity in mind, you will reduce the number of abandoned carts and increase the number of completed sales.
Also, do make it easy for users to buy what they want quickly. Customers are becoming more impatient by the day which is why increasing the purchase process speed is crucial.
By doing this, you’ll make your site easier for your customers to navigate, and with that will come more conversions.
When adding products to your website, focus on including high-quality pictures, descriptions, and prices
Adding products to your eCommerce store is crucial for increasing your conversions.
To increase purchase speed, customers should be able to see the price and description of a product before clicking on it so they can decide whether or not to buy it.
When adding products to your eCommerce store, make sure you include pictures of the product as well as its specifications, and detailed descriptions that tell their own story.
Allowing customers to see this information before clicking on the product will allow them to decide whether they want to buy something or not. This will increase conversions by allowing more people to find the products they want quickly and easily.
Track what elements on the site are working and which ones aren’t
By tracking what elements on the site are working and which ones aren’t, you will be able to determine how your customers are using it.
Some of the metrics a KPI software can track for you are total revenue, average order value, conversion rate, bounce rate, and time on site.
By tracking these metrics in an organized fashion you can determine what is working for your site’s design and what isn’t.
When you know which elements aren’t providing the results they should be you will be able to remove them or adjust them accordingly.
By allowing your customers to easily share your products on social media sites, you are providing them with a way to promote you that doesn’t cost you anything.
When designing an eCommerce store, it’s important to make the process of sharing simple for your customers.
Tactics that allow your customers to promote you on social media are things like adding share buttons to your site, having a click-to-tweet option on the product page, or including social media buttons in your email newsletters.
The design of your eCommerce store plays a key role in whether people are open to sharing your website with friends and colleagues so having a great design extends to its marketing as well.
In conclusion, eCommerce sites that are designed for easy use and social media exposure will increase your conversions.
When designing a site, make sure to keep simplicity in mind, show prices and descriptions before clicking on products, track what is working and what isn’t, and make it easy for the customer to share it with others.
These techniques will help you design a site that is effective and helps increase conversions.