“Increasing retention by just 5% can lead to doubling the profits”, as per a study by 99 Firms. This is...
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Customer experience has become a buzzword in the SaaS industry in the past decade. Companies have increasingly realized that without...
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Every successful ecommerce business knows that it costs five times more to attract a customer than to retain one. That...
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Recent research by McKinsey indicates that nearly 70 percent of customer purchases are driven by growth. Any company records its...
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Video is a must-have for all businesses. It’s the quintessential tool for marketing what your brand has to offer, and...
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Business to business transactions can be recurring but also impersonal, devoid of a loyalty connection and binding that prove to...
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Have you ever noticed how subscribers billed annually have better retention than customers on monthly plans of your SaaS business?...
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Looking at how important campaigns personalization in marketing is and how often it’s mentioned as a top business communication tactic,...
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