9 easy tips on how to create better infographics
How much time does it take to create 500 million Tweets, upload 5 million photos or send 111.1 billion emails?
A month, a week?
No, just one day.
No wonder consumers are overloaded with, and it’s harder than ever to get your content stand out. They don’t have as much time or patience to focus on your content either, so the easier and faster to digest the content is, the better.
What could you use to promote your brand and educate your customer while also entertaining them?
One of the possible solutions might be infographics. You surely heard about those. Infographics not only can be used in every business, but they also make even the most complex information easy to understand and more interesting for the reader. What is more, they can be easily shared!
Considering that it’s far easier for people to remember visual information than the same information in text form (human brain processes visuals 60,000 times faster than text). It’s no wonder plenty of companies are looking for ways to put their information in visual format. Especially if we look at some of the advantages of infographics:
- Infographics can increase web traffic by around 12%. (Demand Gen Report)
- Posts with images usually have 650% higher engagement than text-only posts. (Webdam)
- 30% of marketers use graphics, such as infographics, more often than any other type of visual content(Venngage)
- Content with relevant images gets 94% more views than the same content without images (Quick Sprout)
- Infographics are liked and shared on social media 3x more than other any other type of content. (NN Group)
- 37% of marketers say that visual marketing is the most important form of content for their business. (Social Media Examiner)
Understand now why infographics gained so much popularity among marketers? However, that also means that everyone is making infographics nowadays. You can’t just add a colourful background to a list of statistics or facts, call it an infographic and post it online. You have to make infographics that are better than the rest. How? Here are ten tips:
#1 Create an infographic for your audience, not for the world.
Every infographic needs a great idea first. One of the best ways to find such an idea is to listen to what your audience wants. You could try of course to copy what someone else has posted earlier or use a popular topic, but if you want your infographic to get attention and chance to go viral, it has to be useful and relevant for your target audience.
What is your audience interested in? What would they like to learn? You have a much bigger chance to succeed if you create your infographic for your audience, not for the whole world.
#2 Plan your infographic first.
Jumping straight into designing an infographic without any plan won’t give you the results you expect – developing an infographic, despite looking like an easy job, requires good preparation. Space is limited so you have to select the information you want to add to the infographic and which ones you can skip.
There’s also plenty of technical details it’s better to have prepared before starting designing: what size your infographic should have, what colours and font size will be the best and on what channels you plan to promote it. If you plan on posting them on social media account, check what size is allowed on which platform as they might vary.
#3 Keep it simple and focused.
One of the reasons why infographics are so popular is because they can turn any complicated topic into a simple and easy to digest form.
That is if you stick to one subject and don’t put too many information into one infographic. Consumers attention span is now shorter than ever. Catching their attention is one thing but and keeping them focused on your content is much harder than you might think.
If your infographics are crowded with facts or stats that are in no way connected, if the infographic is too long or too detailed, there’s a high chance your customers will get distracted. Instead of talking about everything you know, use your infographic to only focus on one main topic. For a longer subject or a topic with several side-topics, it would be a good idea to create a series of infographic rather than putting all information on one.
#4 Typography matters!
Many people don’t really give much thought which font they will use in their infographic – they either pick the first one that looks good to them or uses a stylish and original font that in their opinion will impress the consumers.
But a poorly chosen font can drastically lower the chances of your infographic being successful – if it’s hard to read or looks cluttered, consumers won’t bother with trying to read the information and will forget about your infographic. A general rule is that for infographics used for educational purposes you should use a simple, clean, highly legible font while the infographics focused on entertainment you can pick a bit more original font (but please stay away from Comic Sans).
When it comes to font size, designing experts recommend 14 – 16pts size for infographic fonts as it’s the easiest to read. It’s also a good idea to use two or three (but no more) font types in one infographic – it’s especially useful with showing which facts are especially useful or important.
#5 Stick to simple colours.
Another thing you should definitely pay attention to when designing your infographic is picking the right colour scheme for your content. A colour scheme can make or break your infographics right at the start – reading dark text on a dark background or light colour on a light background will require far more effort than reading light text on a dark background. You should also take into account for what do you need the infographic and what kind of information you are presenting and pick suitable colours.
Generally, it’s a good practice to:
- Use a simpler colour scheme, especially if it’s related to your brand
- Not use too many colours on one infographic – keep it simple and consistent.
- Pick colours that are fitting the theme – if it’s a business infographic, neutral colour will work much better than pastels.
- Avoid very bright, neon colours – such colours tire eyes much faster than neutral colours.
Using colour to visualise certain emotions can also help with showing your point without saying it outright – like yellow for showing joy or blue for calmness.
#6 Double-check all stats before using them.
Infographics are a great place to present stats – instead of a boring list of statistical data, you can show the same data in fun and engaging format. Our minds can process stats much better when in visual form too. But before adding any statistical data to your infographics, spend a few moments focusing on the accuracy of those.
Make sure that both the statistics and the source you got them from is a reliable one – you wouldn’t want someone to point out to you that there are inaccuracies in your infographic.
#7 Keep the design consistent.
Too many different styles, fonts, colours and techniques and your infographic looks like a jumbled mess. Not only it makes it hard to follow, but it’s also pretty confusing for your viewers who are overloaded with the variety of colours and images.
If you used a one colour scheme at the start of the infographic, keep it through the whole infographic instead of suddenly changing it to another. The same goes for the style of the images, the type and size of fonts and the infographic sizes.
#8 Don’t forget about your brand logo
You are making your infographic hoping it will go viral and be shared across different channels. But how are your readers supposed to know who designed the infographic if there’s no brand logo? Lack of brand logo also ruins any chances for getting a bigger audience. And even if readers liked the infographic, it’s unlikely they will make an effort to find the company who created it themselves.
I’m not talking about adding a huge logo that takes half of the page (this one might put off your readers) but a simple indication who designed the infographic and to which company it belongs, for example in the bottom corner.
It’s especially important in the days where some people are quick to use the work of others and claim it’s their own. You definitely wouldn’t want to find your infographic posted on another website, with some random stranger claiming he’s the one who designed and published the infographic.
#9 Promote it.
You want your infographics to be shared by dozens of people? You need to promote it the same way as you promote any other content. Otherwise, people won’t notice it since there are dozens of infographics posted every day. And you don’t want your infographic to be buried under several other posts right?
To make people know you’ve released a new infographic, you can:
- Tell your email subscribers about your new infographic
- Post it on social media accounts
- Add social media sharing plugins to the infographic
- Post it on your blog
Despite being overused in the previous years, Infographics are still doing well and can work great for any business.
You can make a powerful infographic, just keep these tips in mind:
- Instead of creating an infographic “for everyone”, pick a topic that would interest your audience
- Never go straight into designing infographic without a good, detailed plan.
- Stick to one main topic for one infographic
- Pick a clear, legible font and make it big enough to be easily read
- Simple colour schemes (especially those related to your brand) work best
- Don’t overdo – infographics are expected to be simple and straightforward, not crowded and messy
- Double check all facts and stats before using them in your infographic
- Add a brand logo at the bottom
- Promote it the same way as you promote any other content
Do you use infographics in your business? What are some tips you would add?