7 automated email campaigns that win customers and keep them coming back
There are a lot of automated email campaigns out there that are designed to win customers and keep them coming back.
What makes these automated emails so successful?
The reason they are successful is because they have a specific strategy in mind when they’re created, and they follow through with it.
This article will show you 7 automated email campaigns that have been used successfully by other businesses as well as give you some tips for making your campaigns work better.
1. Welcome email series
Welcome email campaigns are a great way to introduce your brand to new customers and keep the customer informed of product updates. But when should you send these emails?
Welcome emails can be sent after someone subscribes, but they can also be a set series that is sent out at different intervals.
Companies who send an automated welcome email campaign to new subscribers are more likely to receive higher engagement from their customers, than those who don’t.
2. Email nurture series
A nurturing email campaign is a great way to encourage customers to come back and keep them engaged with your professional or even personal brand. After all, following-up emails with the people that are interested in your products and services is key.
Usually, you shouldn’t ask for anything in the first email, but rather just give some helpful information or insight into the company – this will get people excited about reading more and engaging with your content.
Also, having a great funnel sequence is important to ensure that you nurture your prospects through the different stages of the customer journey. Clickfunnels is one of the most used funnel software for this purpose, however there are other Clickfunnels alternatives that you might want to consider.
3. Transactional emails
Transactional emails are the bread and butter of any company.
You should be sending out transactional emails on a schedule that is relevant to your industry. For example, if you’re in the fashion business and offer clothing sales, then it would make sense for those emails to go out during Black Friday or other appropriate times of the year.
If you have an eCommerce site that sells products such as food, beauty supplies, etc, there will be many opportunities throughout the month when customers will need reminders about ordering more items from your store.
4. Abandoned cart email series
Abandoned cart email series bring in more than double the revenue per email sent when compared to standard promotional or transactional emails. But how do you know if it’s time to send an abandoned-cart series?
You might want to consider sending an abandon-cart campaign if:
1) Potential customers stopped just short of pressing the buy button.
2) Your customers’ shopping sessions were long enough (more than three minutes).
3) Customers had visited your site more than once before abandoning their carts.
5. Re-engagement email series
The re-engagement email series is an important marketing strategy for businesses that send automated emails to their customers.
The first question to ask is, “What type of content should be included in my re-engagement email?”
Content could include things like how much money they’ve saved by choosing your products or service and how much they would save if they made the next purchase.
Another question to consider can be the following:
“What is a common mistake people make with this campaign in my industry?” Content must offer value to customers – it’s not just about incentives like discounts or free shipping offers included when purchasing. If the content has no relevance whatsoever to customer needs, interests, or wants, most will ignore it or just unsubscribe.
6. Product inventory updates
Product inventory updates are a necessary step in maintaining healthy customer relationships, but when should you send them?
One thing to take into consideration is how many products have been sold since your last update.
Another good time to send this kind of automated email campaign is if you want to create urgency by mentioning that there are only five units left in stock or something similar.
However, one consideration not worth overlooking is the timing of your product inventory update email campaign – ensure that your emails are sent at a time that makes sense for your industry.
If you wanted to take things to the next level, you could also use your emails to link to videos that showcased the latest products that were available for customers. By using the right video hosting sites, these videos would then be viewable on your customers’ desktop or mobile devices and would give them a much clearer idea of what you were offering and the problems that it solves in their lives.
This makes the odds of them purchasing your products or services that much higher.
7. Survey/feedback emails
A survey or feedback email automated campaign is exactly what it sounds like. You have just taken some kind of action and want to get a feel for what your customers are thinking about this.
The best time to send out a survey/feedback email is when you’ve just completed such an activity or project.
This will allow your audience the opportunity to give feedback on what they liked and didn’t like about the task, which will help you make adjustments as needed.
Surveys and feedback emails are a great way to collect data about your audience. You’ll be able to see their gender, age, interests, etc. When you give this information to an email marketing expert, this information will help them further refine their strategy for your future email campaigns.
By asking people for their opinion, you will also be able to lower the number of people that unsubscribe from your email marketing database.
Moreover, the ideas that you can gain from the surveys you conduct can also be used to come up with more relevant content, such as hosting your own podcasts or even writing content on your blog – as long as it fits within the context of your business.
When sending an automated email marketing campaign, one of the most important metrics to keep in mind is customer engagement. An engaged customer will always come back to you time after time – because they enjoy interacting with what you provide and find value in what you do.
After all, your customers are the reason you’re in business.
An automated email campaign is one of the most effective ways to interact with your audience, provide them with the right value and also move towards financial freedom.
These campaigns provide a way for businesses and organizations to keep in touch without having to do it all themselves over and over again, while also providing an opportunity for their marketing team to measure their ROI and make adjustments as needed.