5 Common Yet Critical Ecommerce SEO Mistakes to Avoid
Considering the fact that 60% of internet browsers click on any one of the top three sites ranked by search engines, you should be investing in SEO if you aren’t already doing it. But let’s face it – not everyone is an SEO expert. And even the most seasoned ones make some common SEO mistakes from time to time. So, what are the most common yet critical ecommerce SEO mistakes that you should be avoiding so that it won’t affect your sales and bottom line?
Here are the top five ecommerce SEO mistakes that you must avoid for better results.
Poorly written and spun content.
Some re-sellers have the habit of spinning product descriptions from other ecommerce sites. It is not only ethically wrong, but it will affect your Google rankings.
Other ecommerce marketers overlook the product category pages and add no description. You will also notice that the product titles are poorly optimized. And they don’t bother to optimize their meta-descriptions that can boost the click-through rate.
These are only some significant mistakes that you could possibly make with your online store content. Remember that buyers want accurate, trustworthy, and engaging descriptions with plenty of product specifications.
A survey found that product specs are the most vital form of content for buyers while making a purchase.
And 50% of buyers say that they have returned an item as it failed to match the product description.
Also, since a meta-description is the first touchpoint a buyer will have with your product, it is crucial to optimize it. Here’s an excellent example of a meta-description for search:
This meta-description from Lonely Planet not only does an excellent job of satisfying the search query but also selling the brand.
Additionally, Consider hiring experts from a reputed SEO agency so that you can up your SEO game and ensure that your campaign is always up to date with Google’s latest algorithm changes.
Not adding high-quality and optimized images
Images are among the most significant factors that impact a consumer’s purchase decision. As per a study, visuals are processed 60,000 times faster in the human brain as opposed to text. No wonder product images impact the conversion rate.
See that your high-resolution product shots display the front, back, top, side, and bottom of your product clearly. It will be a great idea to invest in a photographer who specializes in product shots. Alternately, you can also use tools like Canva and Piktochart to create high-quality images without much design experience.
Another study indicates that 97% of pages that ranked on top of search results contained at least one image. Clearly, adding images to your online store is not only good for engaging customers, but it’s also helpful to achieve a high rank in search engines.
That being said, keep in mind that adding high-resolution images is going to slow down the loading speed.
Consider image compression and use image optimizer tools like TinyJPG, CompressNow, and Kraken.io to compress your images and avoid slow page loading speed.
Not optimizing site speed
Google gives immense priority to your page load speed when it comes to ranking your ecommerce store.
Thus, optimizing your home page like many ecommerce web owners is not nearly enough. You need to focus on maximizing the speed of category and product pages as well. Google will be considering PageSpeed signals at each level of your web page.
It’s common knowledge in marketing circles that when your ecommerce site takes 2 extra seconds to load, it increases bounce rates by 50%.
Apart from optimizing your images, you should also check your hosting services as a website’s speed can be affected by your web host. It is better to go for a fully managed hosting provider to obtain the best hosting services.
Other strategies include reducing the page size, implementing a content delivery network, making use of caching or in-memory techs to reduce the times you access a database, and avoiding redirects.
Not optimizing a site for mobile.
Optimizing your ecommerce site for mobile is now vital because Google made an announcement in 2019 to switch to mobile-first indexing for all sites in their index.
And even most buyers browse ecommerce sites using smartphones, so it’s imperative to offer an optimal browsing experience. Many marketers still don’t think about web design being primarily mobile-friendly, so if you’re doing in-house web design, using website builder templates can make the difference.
Unfriendly mobile experiences can end up gravely affecting the user experience and turn away customers who will switch to a competitor that offers a better user experience.
Having a mobile-friendly site is especially important if you are a local business, as even statistics suggest that 50% of mobile search targets local businesses.
Moreover, more than half of mobile users research the website with the aim to make a purchase, while 51% of searchers are more likely to buy from a mobile-optimized website.
Thus, not optimizing your site for mobile can be a crucial mistake.
Not adding product reviews
According to a BigCommerce report, 92% of buyers read online reviews prior to making a purchase. Product reviews help your potential customers tremendously to gain insights into the product quality.
Not only that, if your ecommerce store has good product reviews, even Google will rank you higher in search engine results.
Some great ways to get product reviews for your online store include:
- Sending emails to your customers asking them to leave a line about their experience with the product
- Rewarding customers who leave reviews
- Including the reviewer’s name and photo in the testimonial as a way of thanking them. It will not only show that you value your customers but also add credibility.
User.com features testimonials and quotes of happy customers that creates a human connection and adds credibility. Using customer testimonials on a regular basis can help you increase your revenue tremendously. So, don’t overlook this step.
SEO plays a crucial role in generating traffic, conversions, and increasing sales when it comes to ecommerce stores. While most marketers know the importance of SEO and try to incorporate it in their strategy, there are still some SEO common mistakes that follow.
Five of the most common yet critical ecommerce SEO mistakes are mentioned in this article. Try to avoid them at all costs so that Google will not penalize you and rank your site on top of its search rankings.