10 Tips for Writing Awesome Website Content in 2022

The highest quality, fastest, most beautiful website will not work effectively without content. It sets the topic, provides ranking, and indexing in search engines, and is a key link in matters of internal website optimization. Website content is essential for your business promotion on the web.  In this article, we collected 10 tips for writing awesome website content in 2022.

Always remember the purpose of the content search

Before you write content for the website, it’s worth thinking about your user’s purpose. This means that every piece of content should answer the question the visitor is typing into the search engines.

Typically, most search queries are informational, navigational, or transactional. For example, a Google search for a company or brand usually means that the user already knows about the company and its products and simply goes online to the brand’s landing page. Then it’s a navigational query.

If a user is looking for tips on how to avoid sunburn, they’re asking an informational query. They’re looking for information on the best ways to protect themselves from the sun.

And when a user looks specifically to buy a product or service (often using search terms such as “buy,” “purchase” and “sale”) or to perform some other action (such as subscribing to a newsletter or making a phone call), the search purpose is transactional.

The easiest way to increase traffic to your website is to create content that answers informative questions about search intent. So, as you write content for your website, regularly remind yourself of your target user’s search intent: what information are they trying to find? You can even conduct visitor segmentation for a better writing experience.

Write attention-grabbing headlines

You know it all depends on your headline and how appealing it is. Write headlines that urge people to click on them. The more attractive your headline is, the more clicks you’ll get.

Here are some tips for writing impressive headlines:

  • Use words like “best”, “top”, “guide” to make a noticeable impact on your readers.
  • Never use the same title over and over again.
  • Use a headline generator to get more ideas.

An attention-grabbing headline is a necessary attribute of awesome website content.

Keep the meta description simple

Take a look at any search result. The text in the bottom box is the meta description of your website page. It tells Google what your content is about.

So, there are many ways to write great meta descriptions, some of them:

  • Make sure your meta description is under 160 characters.
  • Include keywords in your meta description; it is vital from an SEO perspective.
  • Give a brief description of your website content.
  • Don’t brag or mislead your visitors.
  • Create a clean and genuine description.

Your website content needs an awesome meta description to get more readers from SERP.

Insert links to your internal website content

Internal linking means linking relevant content to other content on your site. It helps structure your website and encourages readers to move to other content on your website. Linking to other relevant pages also increases page authority.

Remember the following when adding internal links:

  • Use correct anchor text when linking.
  • Don’t use the same anchor text over and over again.
  • Pay attention to “broken” or 404 links.

Internal links are needed to improve your website`s SEO performance. 

Insert links to external websites` content

External linking was important 8 years ago, and it’s still important because it helps increase domain and page authority. You link to the appropriate page related to your publication in external links. It also allows you to make your content more relevant and valuable to your readers.

Here are some tips to help you with external linking:

  • Choose the right post to link to.
  • Link only to reputable websites.
  • Never link to any site with adult content.

External links are also needed to improve your website`s SEO performance. 

Create long website content

Many bloggers will tell you that writing posts over 2,000 words will help you get more organic search traffic and improve your rankings.

Some will tell you that content in the 800 to 1500 range works best, but you know that’s not true. Google doesn’t specify a specific content length for ranking articles in the SERPs. It all depends on the relevance of your content.

For example, if a person is looking for restaurants, he doesn’t want to read a long article. He wants a complete list of nearby restaurants. Google separates these results and shows the most relevant ones.

But when people search for long keywords, comprehensive content wins the battle.

That’s why you’re encouraged to write detailed posts that cover every aspect of your topic. Also, keep an eye on what type of content the term requires.

A few other things to keep in mind:

  • Always write for readers and be as detailed as possible.
  • Analyze the type of content.
  • Inserting relevant data and statistics makes your post interactive.
  • Have short paragraphs and be to the point.
  • Use video where necessary to increase engagement.

If it is difficult for you to create, you can turn to website content writing services like Essay Writer Pro or hire an in-house copywriter.

Write easy-to-read website content

The readers better perceive easy-to-read content. So you should pay attention to this characteristic of your website content. To write easy-to-read website content, you need:

  • Divide your website content into sections. There’s a reason most content editors give copywriters different headings and paragraph styles (H1, H2, H3, etc.). They improve your website’s content flow and add structure to web pages.
  • Use lists. Choose bulleted lists instead of long paragraphs: they’re much easier and faster to scroll through.
  • Make sentences short. An experienced content writer knows that the more straightforward and more concise your sentence structure, the easier it is to get to the point. And don’t lose readers along the way.

Remember that more than half of people view pages from mobile devices, so the more digestible your website content, the less likely you will lose mobile traffic.

Use simple language

The best content for a website doesn’t hide behind complicated jargon, analogies, or obscure metaphors. Instead, it conveys your point with simple, everyday words and easy grammatical constructions.

That way, you won’t alienate new readers who might stumble across your website content through SERP.

Unless you’re operating in a highly specialized, country-specific market, simple content will better serve your brand as it grows, and you’ll avoid misunderstandings caused by language barriers.

Consider using tools like the Hemingway editor to test how difficult or easy your website content is to read.

Write informative website content

In general, writing website content is about giving the reader as much relevant information as possible.

It’s also vital that your content is actionable. The human brain is easily distracted, so make sure your readers know exactly how they can take your words and ideas and use them in their daily lives.

Consider showing real-life examples as part of your website content, so readers understand what you mean. These can be professional layouts or simple screenshots.

Or consider adding a summarizing section at the end of each subsection of your website content so the reader sees the key takeaways from the topic.

Pay attention to visuals

Simply writing website content isn’t enough to drive traffic to your website and expand your business. You’ll need help in the form of multimedia content: pictures, video, graphics, infographics, etc.

After all, a picture can tell a thousand words, so why not add more value to your content? Visual content will help you engage readers, but it’s also better suited for social media platforms. You can get started with free tools like Canva and use stock image libraries like Pexels or Unsplash.

Consider creating at least the following types of visual elements to support your overall marketing efforts:

  • Simple images. They help readers to distract from constant reading.
  • Videos. It is easier to perceive videos than plain text.
  • Infographics. Including infographics in data-rich website content makes it easier for readers to digest them.

Don`t forget about visuals when you are writing website content.


During the creation of awesome content for the website, it is necessary to take into account the niche, the requirements of the target audience, and the general situation in the market. It is recommended to refrain from using someone else’s content because secondary content has a repulsive effect on visitors.

Text content should be checked for uniqueness, over-spamming, and relevance, which can be made with the help of SEO analysis services. Website content check will help eliminate errors, as well as prevent search engine sanctions, which are applied to irrelevant and spammed web pages. Content is not created for one day, so the tasks of writing and searching for materials, publishing, collecting the semantic core, and checking are best delegated to experienced copywriters, webmasters, and SEO experts. Ans it is cool if they have a content strategy – it accelerates content efforts.