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Save the first UTM tag for each user

Track the sources from which your users come to your site for their first visit.

Increase efficiency

up to12%

Analyze the channels that lead to conversion on the most granular level and optimize your spendings.

While there are many benefits to implementing marketing automation, we feel the following are some of the most important:

  • Boost your sales.
  • Reduce errors; (people miss things, computers don't.)
  • Reduce staff costs by automating repetitive tasks.
  • Create more opportunities for upselling.

Possible adjustments

Starting point

This automation starts when a user’s UTM attribute value changes.

Timing

Wait a couple of seconds to make sure all tags have been saved in the user’s profile.

Target

Check if the user already has a value assigned to 'first UTM tag attributes'.

Update an attribute

Update the value of ‘first UTM’ attributes with UTM tags.

Example in the app user.com