Maintain an accurate, organized, and up-to-date database. Automate RFM segmentation and focus your sales efforts accordingly.
While there are many benefits to implementing marketing automation, we feel the following are some of the most important:
- Reduce staff costs by automating repetitive tasks.
- Gain insight into your users’ behavior, needs, and preferences.
- Generate more leads.
This automation is triggered when a user makes a purchase.
Select the attribute you wish to reflect the data collected by the Frequency aggregator.
Segment your users according to criteria you define.
Set the variables according to the levels of recency and frequency you wish to measure.
Calculate the number as well as the total value of a particular user’s purchase(s).
Update the custom attribute ‘recency’ when a user completes their purchase.