Make sure your customer service agents can react when a user with an expensive item in their cart seems to be hesitating.
While there are many benefits to implementing marketing automation, we feel the following are some of the most important:
- Boos sales.
- Reduce errors; (people miss things, computers don't.)
- Reduce staff costs by automating repetitive tasks.
- Create more opportunities for upselling.
This automation starts when a user’s ‘cart_value’ attribute changes to exceed a certain level.
Add a note with an agent tagged inside to let them know about the possibility of a high value sale.