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Full lead scoring for SaaS

Add or subtract points based on a user's behavior to measure their engagement and likelihood to buy.

Boost sales

up to17%

Maintain an accurate and up-to-date database of your users, including a score that reflects their level of engagement and their likelihood of making a purchase.

While there are many benefits to implementing marketing automation, we feel the following are some of the most important:

  • Reduce staff costs by automating repetitive tasks.
  • Increase traffic to your website.
  • Reduce errors; (people miss things, computers don't.)
  • Provide better chat services.

Possible adjustments

Starting point

Select the trigger you feel should affect the user’s score, e.g., “Page visit” or “Incoming message”.

Date and Time

Include time decay to lower scroing of inactive users.

Filters

Check whether or not the user should have their score updated, based on criteria you define.

Change custom attribute

In custom attributes you can save information you’ll use for filtering out users who should/shouldn’t have their scores updated.

Event

Send events to be able to exclude people who have performed an action in a certain amount of time.

Scoring

Add or subtract user’s scoring.

Example in the app user.com