Maintain an accurate and up-to-date database of your users, including a score that reflects their level of engagement and their likelihood of making a purchase.
While there are many benefits to implementing marketing automation, we feel the following are some of the most important:
- Reduce staff costs by automating repetitive tasks.
- Increase traffic to your website.
- Reduce errors; (people miss things, computers don't.)
- Provide better chat services.
Select the trigger you feel should affect the user’s score, e.g., “Page visit” or “Incoming message”.
Date and Time
Include time decay to lower scroing of inactive users.
Check whether or not the user should have their score updated, based on criteria you define.
Change custom attribute
In custom attributes you can save information you’ll use for filtering out users who should/shouldn’t have their scores updated.
Send events to be able to exclude people who have performed an action in a certain amount of time.
Add or subtract user’s scoring.