Gain insights about how people use your service and improve your performance.
While there are many benefits to implementing marketing automation, we feel the following are some of the most important:
- Boost your sales.
- Reduce errors; (people miss things, computers don't.)
- Create more opportunities for upselling.
- Reduce staff costs by automating repetitive tasks.
This automation starts when a user registers for a free trial.
Wait 1 day.
Check if the trial period is still active and if the user was active in the last 24h.
Change attribute’s value
Add one to the value of the attribute in which you count the number of days the user was active.
Send an event
At the end of the trial period, send an event carrying in its attribute the number of days the user actively used your service.
Sum the number of active days for all the users who have started their trial periods. This way you’ll be able to use it in your dashboards.