Tailor your efforts to the level of engagement of your user.
While there are many benefits to implementing marketing automation, we feel the following are some of the most important:
- Gather actionable data.
- Reduce staff costs by automating repetitive tasks.
- Increase traffic to your web site.
- Provide better chat services.
- Reduce errors; (people miss things, computers don't.)
This automation is triggered when a user lands on your page which contains CTAs.
Dynamically adjust your CTAs to correspond to the user’s level of engagement.