Thomson CompuMark (formerly Thomson & Thomson) helps attorneys and paralegals do online research on intellectual property topics (e.g., trademarks). The company asked Interaction Design to help develop a better UI for the online ordering tool. After a subsequent redesign to combine European and North American versions, we did another round of usability testing.
Be better organized, grouping products logically and explaining choices
Allow users to save orders and complicated research criteria for later re-use
Create a stepwise process (using familiar wizard techniques)
The result: faster and easier ordering
Customers now have an easy wizard instead of a long, confusing one-page form. It serves the customers and the company better, helping increase orders by 25%.
After and before images
The new design supports business requirements better, is easier to use and helped increase orders.
Helping users make choices
Thomson has a lot of products, so one requirement of the new UI was to make it easier to choose the right one. Customers can choose whether to see descriptions of products if they're not sure what to order.
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