Portfolio: Thomson CompuMark — Online Ordering

Thomson CompuMark (formerly Thomson & Thomson) helps attorneys and paralegals do online research on intellectual property topics (e.g., trademarks). The company asked Interaction Design to help develop a better UI for the online ordering tool. After a subsequent redesign to combine European and North American versions, we did another round of usability testing.

See other work for Thomson.

Requirements

Be better organized, grouping products logically and explaining choices

Allow users to save orders and complicated research criteria for later re-use

Create a stepwise process (using familiar wizard techniques)

The result: faster and easier ordering

Customers now have an easy wizard instead of a long, confusing one-page form. It serves the customers and the company better, helping increase orders by 25%.

After and before images

The new design supports business requirements better, is easier to use and helped increase orders.

The new online ordering UI for Thomson CompuMark

The new design shows most-common products first, lets users show descriptions when needed and steps them through the process.

Original one-page order form

A partial view of the original version: a single long page that didn't list all products or help users make choices

Helping users make choices

Thomson has a lot of products, so one requirement of the new UI was to make it easier to choose the right one. Customers can choose whether to see descriptions of products if they're not sure what to order.

Users can see descriptions for help in ordering

Users can see descriptions for all of the products to make ordering easier.

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